Storage Business Owners Alliance
30665 Northwestern Highway  Suite 100
Farmington Hills, MI 48334 USA
Toll Free: (248) 254-9000
(248) 254-9000
Phone: (248) 254-9000
Fax: (248) 538-4327
Email: info@thesboa.com

Improving Inventory to Build Retail Sales and Customer Satisfaction

Date: 2/20/2020

 Innovation is required to ensure the success of a brick-and-mortar store. In the storage world, a good place to start is by establishing your business as a one-stop shop and having more available inventory. Such a profitable endeavor can only be more successful with the right tools and merchandise.

If you already have the products, you are at a much higher advantage than the self storage facility that does not. Customers often do not know they need something until it is in front of them. In the chaos of transporting items a customer may overlook grabbing the tape or bubble wrap. That is where having readily accessible merchandise comes into play. On an operational note, even asking the customer whether they need boxes or packaging is highly suggested.

Another way to increase retail sales is to have your brand present inside your store. Imagine your company’s name popping into the customer’s head when they think of moving or storing their items. Selling your branded products lends the image of sophistication in a manner that few other viable avenues can. Making your logo synonymous with self storage is an achievable goal. With the right tools for branding, competing with corporate-owned businesses becomes more manageable.

Customer satisfaction is always the end goal. By providing merchandise such as tape, boxes and mattress covers you show the customer that you have anticipated their needs and have the desired commodities in stock. By understanding this relationship between sales and demand you can make your storage facility the customer's first choice. In stocking up on high demand products you advance the company's image, generate the most profit and boost your bottom line. Learn more.