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Experiencing a Rut Writing New or Exciting Content About Your Self Storage Business?
Posted 1/30/2020
 
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It is important to keep in mind that some topics are just going to be “boring” and that is okay. Depending on the intent of the piece it may warrant a more professional and straight forward approach but if a reader thinks it is helpful it will not be considered boring.

Here are five tips for kicking dull content up a notch:

1. Write Like You Speak

When people are looking for advice, they want to read content that is easy to understand and sounds like the person writing is talking directly to them. Write it as if you were explaining it to someone who is right in front of you.

2. Narrow the Focus and Be Specific

People want answers that are directly tied to their situation. Once the topic is decided take it a step further and think about your readers. Ask yourself questions to help define the target audience and come up with multiple topics related to the issues.

3. Add a Little Humor

It may not be appropriate for every industry or subject but adding a little humor to lighten up a drab topic can keep a reader’s attention.  Whether it is a funny image or a humorous comparison to something everyone has experienced, even the slightest hint of comic relief can keep a person interested.

4. Analogies, Examples and Visuals In many instances the “boring” topics can have some level of complexity that may make it difficult to explain to someone who does not have a baseline knowledge of that industry. Incorporate examples or analogies to help the reader better understand an idea or visually explain it through a simple infographic or video. Sometimes, visualizing a concept can make all the difference.

5. Make It Easy to Digest Long blocks of text can turn off a reader before they get started. Make your writing concise and use headers to organize the content. The reader can then navigate through the article easily and choose sections accordingly.

Utilize one or all five of these points when writing your next article to position your content above the rest in the self storage industry. Learn more

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