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What is Local SEO and Why is it Important?
Posted 11/20/2019
 
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 There are many avenues to increase your self storage businesses digital visibility. The most fundamental way is through organic search, the results that populate naturally and versus paid visibilities.

How do you make sure your company’s website will show up organically when there are millions of other sites out there? That is where SEO comes in.

What Is SEO?

Search Engine Optimization (SEO) is the method of increasing the quantity and quality of website traffic through organic search results. The goal is to make sure your site is seen by more people and by people who are specifically looking for what you have to offer.

Three tips to get you started:

  • Keywords Are Key: Utilize keywords within page titles, section headers, navigation and throughout the page text in a way that reads and flows naturally.
  • Fix Broken Links: Utilize tools like Google’s Search Console to look for errors and broken links on your site.
  • Mobile-Friendly: Ensure your site works well on small screens by using a responsive design.

For self storage businesses that service a specific geographical area, they can take SEO a step further and optimize their site for local visibility.

What Is Local SEO?

Local SEO is the practice of taking search engine optimization tactics to help brick-and-mortor or service-based businesses’ websites rank better for their local audience.

Tactical checklist to increase your local visibility:

  • Google My Business Create or claim your Google My Business listing. Then optimize it by adding/editing the business details, verifying your listing and adding photos.
  • Online Directories It is vital to ensure your business information is consistent and accurate across all online directories. Variations even as subtle as using St vs. Street can make a difference.
  • NAP (Name, Address, Phone Number) Incorporate NAP in your webpage footers and on the homepage in a format that increases readability for search engine crawlers. For example,

Business Name

Street Number & Street Name

City, State Zip Code

Phone Number XXX-XXX-XXXX

Why Is Local SEO Important?

As your customers are researching online, you want your website to pop up on the first page of their search results so they can quickly find your location or give you a call. Local SEO is the first step to ensuring that visibility is there.  Learn More

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Storage Business Owners Alliance
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Farmington Hills, MI 48334 USA
www.thesboa.com

Phone: (248) 254-9000
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