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What Is User Experience? A One-Minute Rundown for Self Storage Owners
Posted 7/12/2019
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Some apps, websites and software tools are easier to use than others. While it may seem hard to specify exactly why, there is actually a term for this: "user experience." User experience is the main reason why major retail websites like Amazon and Target redesign and update the look and feel of their websites on a regular basis. As a general rule of thumb, websites that are optimized for user experience (UX) have the following characteristics:

1. They are easy for users to navigate and understand.

2. They provide direct, actionable information that is relevant to the user’s search.

3. They are professionally designed and accessible across various browsers and devices.

4. They contain high quality, accurate and consistent content.

User Experience Definition: User experience (UX) is the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.

UX is consistently used as one of the top four indicators looked at by search engine algorithms to keep search results relevant and helpful for users. The other three are content, performance, and authority. UX ties into almost every aspect of your self storage website’s search engine optimization (SEO) ranking. UX has a huge impact on SEO because it affects everything else on your website. Having a mobile-friendly website that adapts based on screen size, platform and orientation is one of the biggest ways you can improve your storage website’s UX and boost SEO at the same time. By having a well-designed website with great UX, you will make it easier for tenants to find you, rent from you and pay their bills online.   

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