Storage Business Owners Alliance
30665 Northwestern Highway  Suite 100
Farmington Hills, MI 48334 USA
Toll Free: (248) 254-9000
(248) 254-9000
Phone: (248) 254-9000
Fax: (248) 538-4327

The Storage Group Announces New Management

Date: 3/29/2018

Whoever says that business and friendship doesn’t mix, has yet to hear about the inception of The Storage Group (TSG). Industry leader in digital marketing for the self storage industry, The Storage Group was formed by Mr. Larry Hanks, Mr. Brian Pelski and grown by Mr. Steve Lucas.

In 2008, Hanks and Pelski, who had been friends for nearly 20 years, decided to start their own business together. Befitting of their laid-back attitude and go-getter nature, the duo named this new business 2Guys Business Ventures Inc, or simply 2Guys. Just as quickly as it was formed, 2Guys almost dissolved thanks to the worst economic crisis since the Great Depression, but the crafty business-minded duo prevailed. 2010 brought brighter prospects as 2Guys partnered with Resource Technology Management (RTM) in Winter Park, FL to create The Storage Group. Eventually, 2Guys became sole owner of TSG.

Almost synonymous with The Storage Group is the face of Mr. Steve Lucas. Lucas joined TSG in 2014 to expand territory, scale the business, and eventually take on the role of Chief Operating Officer. Lucas is now a familiar face at most TSG trade show appearances, roundtable discussions, and more. Now, he will be even more engrained in the business as he is now 50/50 partner with Pelski after acquiring shares from Hanks.

Of his new partner, Pelski said, “Going forward, I’m very excited at the prospect of further growth and success with Steve and our entire TSG Team.” Over the last several years, Steve Lucas has propelled The Storage Group’s growth through new product offerings and service areas, such as DynamicListings™, Market Intel™, Reputation Management, Performance Dashboard™, and ClickandStor™ 3.0. He helped it become the self storage internet marketing agency that it is today.

“This is an amazing time in The Storage Group’s history. I have great vision for where the company is going. TSG has an extensive track record of innovation in the self storage industry, and, as a team, we don’t intend on slowing down,” said Steve Lucas, the newly appointed Principal and experienced Chief Operating Officer of The Storage Group.

The Storage Group has had considerable growth since its 2010 inception and now has many employees and hundreds of clients. In 2018, The Storage Group looks forward to continuing its industry leading practices by offering Level AAA ADA Compliant websites and its newest version of the self storage industry’s original online rental tool, ClickandStor 3.0.

The Storage Group (TSG) has over 60 years of combined self storage industry experience and a team of Internet Marketing experts who specialize in website design and online marketing strategies including pay-per-click advertising, search engine optimization, social media marketing and local listing management.

The Storage Group also created the original and most trusted online self storage rental tool, ClickandStor™ 3.0. TSG’s proven Internet marketing strategies help self storage facilities capture potential customers in their target markets and increase rentals.

For further information and news about The Storage Group, contact us at 407-392-2328 or