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6 Ways Your Small Business Can Beat Big Businesses
Posted 10/26/2015
Author Clare O'Brien
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David beat Goliath, the Jets beat the Colts, and everyone thought the American colonists had no chance. Bigger isn’t always better.

Here are 6 ways to use the size of your business to your advantage and jujitsu your way to the top.

1. Remind people they’re supporting the local economy.

People are willing to pay more for a good cause, especially if it benefits them too. Make sure they know that by supporting your business, they’re supporting their local community, and, by extension, themselves. Weave this message into your marketing and it won’t hurt that you have to charge more than your bigger competitors, in fact, it might even help.

2. Create a fun workplace.

Big companies can offer higher salaries, but they can’t offer an environment that’s as rewarding or fulfilling as working at a small business. Let your employees work on projects they enjoy and give them the freedom to do tasks that they like and they’ll be happy and productive, even though they aren’t getting paid as much as they might at a larger company. Plus, if your company culture is open and exciting, you’ll be able to attract and recruit top-notch talent whenever you need it.

3.  Provide amazing customer service.

Studies show that 82% of consumers have stopped doing business with a company because of bad customer service. Because of their size, bigger companies can’t treat each customer like they’re special—but you can. Make every customer feel they’re your personal favorite and be sure to address customer complaints with grace and resolve them fully. People will remember and reward you for your high quality customer service.

4. Tell your story.

Big companies are faceless and have to work hard to make people care about them. But you? You’re a real person with a great story. How and why did you start your business? How long have you been in the area? What makes you passionate and excited about coming to work each day? Learn to tell your story well and customers will be entranced.

5. Build relationships.

Big companies want repeat customers and referrals, but it’s hard for them to build loyalty. For you, building trust is easy, and that means you can get more people coming back to your business and sending their friends and family to you. Make the most of this by treating your customers like friends and reminding them that you love referrals by offering a special referral discount.

6. Act quickly on ideas.

Success is often determined by who can act the fastest on great ideas—and when it’s your company against a big corporation, you’ll beat them every time. Bigger companies are full of red tape and bureaucracy and even the best plans spend months waiting to be approved. But as a small business owner, you can implement great ideas just as quickly as they come to you. Want to redo your logo, offer a new product?Great news—you can start it today! Want to start advertising online? Through our service, you can get started in seconds. Improving your business can happen right now, just as soon as you finish reading this post.

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